4,9 Rated By 90+ E-commerce Brands

Cold Traffic Copy, Email Marketing & Funnel Optimization For 8 Figure Brands

Helping 8 Figure DTC brands scale through cold copy and Email Marketing.

Apply For Your Free Audit

"They made us over $11,000,000 through our existing customers and email subscribers. We do everything in-house, but we can't find better talent than Mailer Profit. They've massively helped us scale our frontend and have played a huge role in our scaling Nooro to where it is today"

Marek - Founder of Nooro

Do You know what all these brands have in common?

It’s not that all are 7-9 figure super successful e-com brands...

It’s that all rely on us to run ALL their email marketing.
For some of them we also created winning VSLs and cold traffic DR copy.

You don’t have to trust me,
just listen to them

Before MAILERPROFIT

After MAILERPROFIT

Health and Wellness Products

How We Generated $14.4M Using "Insane" Email Marketing Strategies

From $80K to $1.2M monthly through email alone - without burning the list

The Numbers You Care About

Starting Revenue: $80K/month

Peak Revenue: $1.2M in a single month

Current: Consistently $800K+/month

Total Generated: $14.4M

List Growth: 100K → 2.4M subscribers

Klaviyo Attribution: 2% → 14% of total revenue

How We Broke Every "Rule" in Email Marketing

Before

$80,557/month

16 months with MAILERPROFIT

After

$1,232,842/month

Health and Wellness Products

How We Generated $14.4M Using "Insane" Email Marketing Strategies

From $80K to $1.2M monthly through email alone - without burning the list

The Numbers You Care About

Before Us Revenue: $70K/month

Peak Revenue: $1.2M in a single month

Current: Consistently $800K+/month

Total Generated: $14.4M

List Growth: 100K → 2.4M subscribers

Klaviyo Attribution: 2% → 14% of total revenue

How We Broke Every "Rule" in Email Marketing

1. Aggressive Email Frequency

Everyone said we'd burn the list. We didn't listen. Instead:

Scaled to 70+ campaigns per month

Maintained 45%+ open rates

Kept spam rates under 0.08%

Actually IMPROVED deliverability while scaling

2. The 50/50 Strategy

Mixed plain text and designed emails:

Plain text for direct response and quick offers

Designed emails for brand building

Result: Higher inbox placement and better engagement

Some plain text emails outperformed designed ones by 2-3x

3. Campaign-Specific Landing Pages

Instead of boring collection pages:

Created dedicated sales pages for email campaigns

Example: Roll-On product launch - $50K+ from a 3-email sequence

Used email wins to identify cold traffic opportunities

Tested angles before scaling to paid traffic

4. Surgical Segmentation

We got specific with who we talked to:

Segmented by product interest

Separated buyers vs. non-buyers

Created VIP segments for special offers

Result: "Balance problems?" angle consistently hits $17K per send

The Revenue Explosion

Watch how the numbers scaled:

Q1 2023: $370K ($123K monthly avg)

Q4 2023: $2.4M ($804K monthly avg)

Q1 2024: $3.1M ($1M+ monthly avg)

Best Performing Campaigns

Christmas Campaign: $28,184 (December 2023)

Compression Socks: $15-20K per campaign

"Balance Problems?" angle: $17K+ consistently

Roll-On Series: $50K+ (3-email sequence)

Flow Revenue (The Real Money Maker)

Checkout Flow: 4-5% conversion rate

Newsletter Flow: $3+ revenue per subscriber

Winback Flow: Peaked at $105K monthly

Overall: Flows = 60% of total revenue

What Made This Work

1. Direct Response Principles

Tested offers aggressively

Used proven sales psychology

Created urgency without burning trust

2. Technical Excellence

45%+ open rates at 2.4M subscribers

Sub-0.08% spam rates

Strong deliverability management

3. Brand Balance

Mixed DR with brand building

Used design strategically

Built long-term customer value

The Truth About "Best Practices"

We ignored most of them:

"Don't email too often" → We sent 70+ campaigns monthly

"Always use branded templates" → Plain text often won

"Don't segment too much" → We got surgical with it

"Play it safe with offers" → We tested aggressively

Want These Results?

Three things to start with:

Mail more often than you think you should

Test plain text vs. designed emails

Create campaign-specific landing pages

But remember

This isn't about copying tactics. It's about applying proven direct response principles to modern email marketing.

‍Ready to turn your email list into a real revenue channel?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

From £220K to £1.59M Monthly in 18 Months

How aggressive email marketing transformed a health brand's revenue

The Quick Stats

Starting Point: £220K monthly

Peak Performance: £1.59M in a single month

Total Revenue: £11.85M+

List Growth: 15K → 585K subscribers

Attribution: 20% → 37% of total revenue

How We Did It

Before

£220,717/month

18 months with MAILERPROFIT

After

£1,059,940/month

Health and Wellness Products

From £220K to £1.59M Monthly in 18 Months

How aggressive email marketing transformed a health brand's revenue

The Quick Stats

Starting Point: £220K monthly

Peak Performance: £1.59M in a single month

Total Revenue: £11.85M+

List Growth: 15K → 585K subscribers

Attribution: 20% → 37% of total revenue

The Game-Changing Results

When we increased email frequency, revenue jumped 170% instantly - from £220K to £603K in a single month. Let that sink in.

How We Did It

1. Threw Out the Old Playbook

Instead of playing it safe, we:

Increased email frequency dramatically

Built campaign-specific sales pages

Mixed plain text with designed emails

Result: Sustained £500K+ monthly revenue

2. The Numbers That Actually Matter

Open Rates: Maintained 59%+

Peak Campaign Revenue: £502,806

Black Friday Revenue: £241,273

Daily Engagement: Strong even with 2x daily sends

3. Technical Innovation

We built a system that could scale:

Advanced segmentation engine (0-100 scoring)

Purchase behavior analysis

Geographic optimization

Product category affinity tracking

4. Flow Architecture That Converts

Pre-Purchase Flows:

Browse Abandonment: 0.44% conversion rate

Added to Cart: £10K+ monthly

Site Abandonment: £8K+ monthly

Post-Purchase Flows:

Welcome Series: 1.45% conversion

Customer Win-back

Cross-sell automation

The Growth Timeline

Feb 2023: £220,717 (Starting point)

Apr 2023: £377,939 (Early growth)

Aug 2023: £361,068 (Steady state)

Dec 2023: £1,595,962 (Peak performance)

Our Testing Revealed

Plain Text vs. HTML:

71% higher click rates for plain text

More personal feel

Better deliverability

CTA Testing:

Single vs. Double CTAs: 294% revenue difference

Button vs. Hyperlink: 50% revenue variations

Location matters more than you think

Campaign Wins

Black Friday: £241,273

Product Launches: £83,000+ (Red Light Therapy)

Restock Campaigns: Up to £27,818 per campaign

Custom Offers: "£100 OFF Sauna" generating £147,000

What Made This Work

1. Direct Response Principles

Tested aggressively

Used proven sales psychology

Created urgency without burning trust

Built campaign-specific landing pages

2. Technical Excellence

Maintained deliverability at scale

Advanced segmentation

Strong testing framework

3. Systematic Growth

Focused on list health

Balanced frequency with engagement

Created predictable revenue systems

The Reality check

Most brands are stuck because they:

Mail too little (scared of "burning the list")

Use generic product pages

Don't test enough

Play it too safe with their list

What This Means For You

If you're doing any real volume (£100K+ monthly), there's probably a lot of money being left on the table with your email program.

Three questions to ask yourself:

Are you really mailing enough?

Are you testing campaign-specific landing pages?

Is your segmentation surgical enough?

Want to see what your brand's revenue could look like with this approach?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

My Derma Dream: $6.4M+ Through Email While Building a Premium Brand

How we scaled from $62K to $1.5M monthly while maintaining brand equity

The Numbers You Care About

Starting Point: $62K monthly

Peak Performance: $1.5M monthly

Total Revenue: $6.4M+

List Growth: 108K → 255K subscribers

Attribution: 10% → 31% of total revenue

Read Full Case Study

Before

$62,955/month

10 months with MAILERPROFIT

After

$1,506,518/month

Health and Wellness Products

My Derma Dream: $6.4M+ Through Email While Building a Premium Brand

How we scaled from $62K to $1.5M monthly while maintaining brand equity

The Numbers That Matter

Starting Point: $62K monthly

Peak Performance: $1.5M in a single month

Total Revenue: $6.4M+

List Growth: 108K → 255K subscribers

Attribution: 10% → 31% of total revenue

The Real Story: Balancing Direct Response with Brand

Everyone says you can't do both. We proved them wrong:

Peaked at $1.5M monthly revenue

Maintained premium brand positioning

Actually improved customer retention

Built sustainable, predictable revenue

How We Made It Work

1. The 50/50 Approach

We mixed two types of emails:

Designed emails: Built brand equity

Plain text emails: Drove immediate sales Result: Higher engagement AND better revenue

2. Campaign Strategy That Converts

Revenue per Recipient: $0.02 → $0.29

Open Rates: 43% → 60%

Click Rates: 0.23% → 2.7%

Best Single Campaign: $77K (Black Friday)

3. Flow Performance That Scales

Major Revenue Drivers:

Abandoned Cart: $1.3M total

Welcome Series: $1M total

Post-Purchase Flows: Consistent $50K+ monthly

The Month-by-Month Growth

Foundation (Months 1-3):

Fixed deliverability issues

Implemented new flow architecture

Started testing campaign angles

Scaling Phase (Months 4-9):

Added SMS channel ($12K first month)

Launched seasonal campaigns

Hit $207K in December

Optimization Phase (Months 10-15):

Advanced A/B testing program

Multi-channel synergy

Sustained $370K+ monthly

What We Tested (And Won With)

1. Email Design Tests

Plain text vs. branded templates

Image placement and frequency

CTA variations and positioning

2. Campaign Types

Educational content

Direct sales

Brand storytelling

Customer success stories

3. Timing and Frequency

Multiple sends per day

Optimal send times

Seasonal variations

The Secret Sauce: Our Hybrid Approach

Direct Response Elements:

Strong calls to action

Urgency and scarcity

Clear value propositions

Campaign-specific landing pages

Brand Building Elements:

Premium design when needed

Educational content

Customer success stories

Breaking "Best Practices" (Again)

We ignored conventional wisdom:

"Premium brands can't sell hard" → We did both

"Educational content doesn't sell" → Ours did

"Daily emails will kill engagement" → Nope

"You need fancy templates" → Plain text often won

Key Learnings

Direct Response & Brand Building:

Not mutually exclusive

Can actually reinforce each other

Key is strategic balance

Testing Is Everything:

Subject lines matter more than design

Plain text can outperform fancy templates

Always be testing new angles

Technical Excellence:

Deliverability is foundation

Segmentation drives results

Data drives decisions

What This Means For Premium Brands

You don't have to choose between:

Brand building vs. immediate sales

Premium positioning vs. direct response

Educational content vs. revenue generation

The key is knowing when to use each approach.

How to Know If You're Leaving Money on the Table

Ask yourself:

Are you afraid to mail daily?

Is your email design killing conversions?

Are you testing enough offers?

Do you have campaign-specific landing pages?

Ready to scale your premium brand without sacrificing brand equity?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

CUPIDS: From $138K to $803K Monthly (Plus Exploding SMS Revenue)

How we turned a fragrance brand into an email & SMS powerhouse in 12 months

The Numbers You Care About

Starting Revenue: $155K monthly

Peak Performance: $803K monthly

Total Generated: $4.1M+

SMS Growth: $4.6K → $125K monthly

List Growth: 362K → 1.4M subscribers

Attribution: 3% → 12.5% of total revenue

Read Full Case Study

Before

$138,249/month

12 months with MAILERPROFIT

After

$803,478/month

Health and Wellness Products

CUPIDS: From $138K to $803K Monthly (Plus Exploding SMS Revenue)

How we turned a fragrance brand into an email & SMS powerhouse in 12 months

The Numbers You Want to See

Starting Point: $155K monthly

Peak Performance: $803M in a single month

Total Revenue: $4.1M+

List Growth: 362K → 1.4M subscribers

Attribution: 3% → 12.5% of total revenue

SMS Growth: $4.6K → $125K monthly

The Real Story

Everyone's doing email marketing. Few are doing it right. Here's how we quadrupled revenue while scaling SMS into a six-figure channel.

Month-by-Month Growth

Q1: $681K ($227K avg)

Q2: $607K ($202K avg)

Q3: $992K ($330K avg)

Q4: $1.83M ($611K avg)

How We Did It

1. Campaign Innovation

Best Performers:

"B1G2" Campaign: $16,204

"3 FREE Colognes": $12,455

"Hypnosis 2.0 Launch": $31,453

Flash Sales: $15K+ average

2. The 50/50 Strategy

Mixed marketing approach:

Plain text for direct response

Designed emails for brand building

Result: 54% open rates at 1.4M subscribers

3. Flow Architecture

Top Performers:

Funnelish Cart Recovery: 1.42% conversion

Newsletter Sign-up: Consistent $85K+ months

CustomersAI Checkout: $6-10K monthly

SMS: The Hidden Revenue Goldmine

Started: $4.6K monthly

Peaked: $125K monthly

Strategy: Integrated with email campaigns

Best Performers: Flash sales and limited-time offers

What Actually Worked

1. Direct Response Principles

Tested offers aggressively

Created campaign-specific landing pages

Built urgency without burning trust

Mixed SMS with email for bigger wins

2. Technical Excellence

Open Rates: 45%

Click Rates: 2.7%

Conversion Rate: 0.41%

Revenue per Recipient: $0.07

3. Growth Strategy

Added 86,484 subscribers monthly

Maintained engagement while scaling

Balanced email and SMS frequency

Created predictable revenue systems

Best Performing Angles

1. Flash Sales

Average $15K+ per campaign

Quick hits without brand damage

Perfect for SMS integration

2. Bundle Offers

B1G2 consistently crushed it

Higher AOV than straight discounts

Strong SMS performance

3. Product Launches

Hypnosis 2.0 hit $31K+

Built anticipation through email

Used SMS for urgency

The Truth About Multi-Channel

Most brands are:

Running email and SMS in silos

Not testing enough offers

Playing it too safe with frequency

Missing cross-channel opportunities

What This Means For You

If you're doing any real volume ($100K+ monthly), you're probably:

Under-mailing your list

Missing SMS revenue

Not testing enough offers

Leaving money on the table

Reality Check: Ask Yourself

Is your SMS making 6-figures monthly?

Are you really mailing enough?

Do your campaigns have dedicated landing pages?

Are you testing new offers weekly?

Want to see your brand hit these kinds of numbers?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

Activation Products: From $74K to $476K Monthly (And Still Growing)

How we turned a supplement brand's email program into an 8-figure revenue machine

The Numbers You Care About

Starting Point: $74K monthly (USA store)

Peak Performance: $476K monthly

Total Generated: $8.6M+

Multi-Market Success: USA, Canada, Australia, UK

Best BFCM: $472K in revenue

Current: Consistently $250K+ monthly

Read Full Case Study

Before

$74,566/month

9 months with MAILERPROFIT

After

$477,444/month

Health and Wellness Products

Activation Products: From $74K to $476K Monthly (And Still Growing)

How we turned a supplement brand's email program into an 8-figure revenue machine

The Numbers That Matter

Starting Point: $74K monthly (USA store)

Peak Performance: $476K monthly

Total Generated: $8.6M+

Multi-Market Success: USA, Canada, Australia, UK

Best BFCM: $472K in revenue

Current: Consistently $250K+ monthly

What Makes This Case Different

Most case studies show a quick win. This one's about building a sustainable revenue machine that:

Works across multiple markets

Scales without burning the list

Gets better over time

Actually improves with volume

The Growth Story

Stage 1: Foundation

Started with:

Basic email program

Limited segmentation

No real testing framework

$18K monthly revenue

Stage 2: Transformation

Implemented:

Aggressive mailing strategy

Campaign-specific landing pages

Multi-market campaigns

Direct response principles

Stage 3: Scale

Achieved:

$472K BFCM revenue

Multi-market success

SMS integration

Consistent $250K+ months

What Actually Worked

1. Campaign Innovation

Product launches with dedicated landing pages

Market-specific campaigns

The 50/50 approach (plain text/designed)

Aggressive testing program

2. Technical Excellence

43-47% open rates

1.5-2% click rates

Strong deliverability across markets

Advanced segmentation

3. Revenue Channels

Email Campaigns:

70-80% of total revenue

Consistent performance

Strong testing results

Flows:

20-30% of total revenue

Automated revenue generation

Continuous optimization

SMS:

8-12% of total revenue

Growing channel

Cross-channel synergy

The Multi-Market Secret

1. Market-Specific Approach

Custom timing for each market

Local language and currency

Regional offer testing

2. Technical Setup

Separate sending domains

Market-specific flows

Local compliance built-in

3. Campaign Strategy

Staggered launches

Market-specific angles

Custom landing pages

Best Performing Elements

Campaign Types

Product Launches: $50K+ average

BFCM Campaigns: $472K record

Restock Campaigns: $25K+ average

Educational Series: Consistent $20K+

Testing Winners

Plain text outperformed design 60% of the time

Morning sends beat afternoon (except AU market)

Product-specific landing pages crushed collection pages

Story-based emails beat feature lists

The Reality Check

Most brands fail at multi-market because they:

Use one-size-fits-all campaigns

Don't test market-specific angles

Ignore time zone differences

Miss compliance requirements

What This Means For Scaling Brands

If you're doing $500K+ monthly and want to:

Enter new markets

Scale email revenue

Add SMS channels

Build sustainable growth

You need:

Market-specific strategies

Dedicated landing pages

Aggressive testing

Technical excellence

The Questions That Matter

Ask yourself:

Is your email ready for new markets?

Are you testing enough offers?

Do you have market-specific flows?

Is your SMS integrated properly?

Ready to scale across markets without the headaches?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

Holy Gels: From £24K to £129K Monthly (While Building a Beauty Empire)

How we scaled a beauty brand's email revenue 5X without sacrificing premium positioning

The Numbers You Care About

Starting Point: £24K monthly

Peak Performance: £129K monthly

Total Generated: £981K+

List Growth: 108K → 282K subscribers

Attribution: 9.5% → 38.7%

Read Full Case Study

Before

$25,347/month

15 months with MAILERPROFIT

After

$130,959/month

Health and Wellness Products

Holy Gels: From £24K to £129K Monthly (While Building a Beauty Empire)

How we scaled a beauty brand's email revenue 5X without sacrificing premium positioning

The Quick Stats

Starting Point: £24K monthly

Peak Performance: £129K monthly

Total Generated: £981K+

List Growth: 108K → 282K subscribers

Attribution: 9.5% → 38.7%

Timeline: 15 months

Quarter-by-Quarter Growth

Q4 2023: £147K (£49K avg)

Q1 2024: £146K (£48K avg)

Q2 2024: £282K (£94K avg)

Q3 2024: £211K (£70K avg)

Q4 2024: £203K (£67K avg)

How We Did It

1. The 50/50 Strategy

Mixed two types of emails:

Plain text for direct response (consistently beat designed emails)

Branded templates for education and lifestyle Result: 48.9% open rates even at 282K subscribers

2. Campaign Innovation

Top Performers:

"33% Off" Campaign: £6,391

"New Colour Alert": £2,939

"Sugar Berry Launch": £4,289

"Nail Strength": £2,495

3. Flow Architecture

Revenue Machines:

Newsletter Sign Up: £31K peak monthly

Browse Abandonment: £12K peak monthly

Abandoned Cart: £5.4K monthly average

The Beauty Brand Difference

1. Content Strategy

28 campaigns monthly mixing:

Product education

Application tutorials

Customer success stories

Limited-time offers

2. Engagement First

Results:

Open Rates: 47.8%

Click Rates: 0.54%

Conversion Rate: 0.03%

Revenue per Recipient: £0.15

3. List Building

Growth Strategy:

Started: 108K subscribers

Current: 282K subscribers

Monthly Growth: 11.6K new subscribers

Quality > Quantity focus

What Actually Worked

1. Direct Response + Beauty

How we balanced both:

Educational content that sells

Tutorial emails with strong CTAs

Customer stories with offers

Limited-time promotions that maintain brand value

2. Technical Excellence

Maintained while scaling:

45%+ open rates

Low spam rates (<0.03%)

Strong deliverability

Consistent inbox placement

3. Revenue Strategy

Split Focus:

Flows: 45.4%

Campaigns: 54.6% Result: More predictable revenue

Best Performing Approaches

1. Educational Campaigns

Tutorial emails: £2K+ average

How-to content: High engagement

Application tips: Strong clicks

Customer success stories: Best converters

2. Product Launches

New colors: £2.9K+

Limited editions: £4K+

Seasonal collections: £3.7K+

Bundle offers: £6K+

3. Promotional Strategy

Flash sales: Quick hits

Bundle deals: Higher AOV

Early access: VIP focus

Education-first offers

The Truth About Beauty Email Marketing

Most brands fail because they:

Play it too safe with offers

Don't mail frequently enough

Separate education from sales

Miss cross-sell opportunities

What This Means For Beauty Brands

If you're doing £100K+ monthly, you're probably:

Under-mailing your list

Missing educational opportunities

Not testing enough offers

Separating education from sales

Reality Check: Ask Yourself

Is your email making 30%+ of revenue?

Do you mail more than weekly?

Are your educational emails selling?

Do you have dedicated landing pages?

Want to scale your beauty brand without sacrificing premium positioning?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

Serene Herbs: $7K to $170K Monthly in Just 10 Months

How we turned a supplement brand's email list into a consistent six-figure revenue channel

The Numbers You Care About

Starting Point: $7.2K monthly

Peak Performance: $170K monthly

Current Revenue: $121K monthly

Total Generated: $734K+

List Growth: 2.3K → 130K subscribers

Attribution: Peaked at 24.63%

Read Full Case Study

Before

$23,843/month

5 months with MAILERPROFIT

After

$73,554/month

Health and Wellness Products

Serene Herbs: $7K to $170K Monthly in Just 10 Months

How we turned a supplement brand's email list into a consistent six-figure revenue channel

The Numbers You Care About

Starting Point: $7.2K monthly

Peak Performance: $170K monthly

Current Revenue: $121K monthly

Total Generated: $734K+

List Growth: 2.3K → 130K subscribers

Attribution: Peaked at 24.63%

The Real Story

This isn't just about growing revenue. It's about building a predictable system that:

Converts cold traffic into buyers

Turns one-time buyers into repeat customers

Scales without burning the list

Actually improves with volume

Month-by-Month Growth

March 2024: $7.2K (Starting point)

June 2024: $52K (Foundation built)

September 2024: $68K (Scaling phase)

November 2024: $170K (Peak performance)

December 2024: $121K (Consistent performance)

How We Did It

1. Flow Dominance

Built revenue machines:

Newsletter Sign Up: $33K peak monthly

Abandoned Cart: $16K peak monthly

Winback Series: $4K+ consistent monthly

2. Campaign Innovation

Top Performers:

Black Friday "3 Signs": $6,220

"Thank You" Campaign: $5,514

"Craving Sweets": $5,163

Independence Day: $4,508

3. The 50/50 Strategy

Mixed approach:

Plain text for direct response

Designed emails for brand building Result: 53.2% open rates while scaling

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 38% → 53%

Click Rates: 1.5% average

Revenue per Recipient: $0.10-0.14

Spam Rate: <0.05%

2. Flow Metrics

Conversion Rates:

Newsletter Flow: 4.03%

Cart Recovery: 1.00%

Browse Abandonment: 0.41%

3. List Building

Growth Strategy:

Started: 2,386 subscribers

Current: 130,491 subscribers

Monthly Growth: 12,810 average

Peak Month: 19,786 new subscribers

What Actually Worked

1. Direct Response Principles

Tested offers aggressively

Created campaign-specific landing pages

Built urgency without burning trust

Mixed education with sales

2. Technical Excellence

Maintained deliverability while scaling

Advanced segmentation

Strong testing framework

Cross-channel integration

3. Revenue Strategy

Current Split:

Flows: 45%

Campaigns: 55%

SMS: $25K+ monthly

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Site Abandonment

Post-Purchase:

Welcome Series

Cross-sell Flows

Winback Sequences

The Truth About Supplement Email

Most brands fail because they:

Don't mail frequently enough

Miss educational opportunities

Separate education from sales

Ignore flow optimization

Best Performing Elements

Campaign Types

Educational Content: $4K+ average

Direct Offers: $5K+ average

Holiday Promotions: $6K+ average

Product Launches: $5K+ average

Testing Winners

Plain text often beat designed emails

Education + offer beat straight offers

Morning sends outperformed afternoons

Product-specific landing pages crushed general pages

What This Means For Supplement Brands

If you're doing $100K+ monthly, you're probably:

Under-mailing your list

Missing flow revenue

Not testing enough offers

Leaving SMS money on the table

Reality Check: Ask Yourself

Are your flows making 45%+ of revenue?

Do you mail more than weekly?

Is your SMS making $25K+ monthly?

Do your educational emails actually sell?

Want to turn your supplement brand's email list into a real revenue channel?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

Herbalean: 20% to 62% Attribution in 8 Months

How we tripled email's contribution to total revenue while scaling to $627K+

The Numbers You Care About

Total Revenue: $627K+

Starting Attribution: 20%

Peak Attribution: 62%

Revenue Split: 55.6% flows, 44.4% campaigns

List Growth: Significant with 4,720+ new subscribers monthly

Read Full Case Study

Before

20% Attribution

8 months with MAILERPROFIT

After

62% Attriobution

Health and Wellness Products

Herbalean: 20% to 62% Attribution in 8 Months

How we tripled email's contribution to total revenue while scaling to $627K+

The Quick Stats

Total Revenue: $627K+

Starting Attribution: 20%

Peak Attribution: 62%

Revenue Split: 55.6% flows, 44.4% campaigns

List Growth: Significant with 4,720+ new subscribers monthly

Timeline: 8 months

Quarter-over-Quarter Performance:

Q3 Total: $294,383

Q4 Total: $241,211

Growth Phase: $42K → $120K monthly

Peak Month: $120,956

How We Did It

1. Flow Domination

Performance:

Consistently hit $86K+ monthly

Strong automation backbone

Predictable revenue generation

Built for scale

2. Campaign Innovation

Best Performers:

Flow revenue: Peak of $86,682

Campaign revenue: Grew from $3K to $67K

Consistent improvement in contribution

3. The 50/50 Approach

Strategy:

Mixed plain text and designed emails

Balanced brand and direct response

Result: 45%+ open rates consistently

The Attribution Game

How We Hit 62%

Flow Optimization:

Enhanced entry triggers

Improved content

Split testing program

Continuous optimization

Campaign Innovation:

VIP campaigns

Seasonal offers

Product launches

Educational content

Technical Framework:

Advanced segmentation

Strong deliverability

Testing infrastructure

Data-driven decisions

What Actually Worked

1. Direct Response Principles

Tested offers relentlessly

Created campaign-specific landing pages

Built urgency without burning trust

Mixed education with sales

2. Technical Excellence

Maintained 45%+ open rates

Strong A/B testing program

Clear decision frameworks

Improved Klaviyo contribution (20% → 62%)

3. Campaign Strategy

Evolution:

Started: Basic promotional emails

Developed: Full testing framework

Current: Multi-angle approach

Result: $67K+ from campaigns alone

Best Performing Elements

Campaign Types

VIP Offers: Highest conversion

Seasonal Promotions: Strong ROI

Educational Series: Good engagement

Product Launches: Peak revenue

Testing Winners

Plain text often beat designed

Morning sends outperformed

Product-specific pages won

Educational content converted

The Truth About Attribution

Most brands struggle because they:

Don't mail frequently enough

Miss flow opportunities

Use generic product pages

Ignore testing data

What This Means For You

If you're unhappy with your email attribution:

Your flows aren't optimized

You're not mailing enough

Your landing pages are generic

You're missing test opportunities

Reality Check: Ask Yourself

Is your attribution above 30%?

Do your flows make 50%+ of revenue?

Are you testing weekly?

Do you have dedicated landing pages?

Want to see your email attribution hit 60%+ like Herbalean?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

Upgraded Formulas: From $4K to $103K Monthly (In a Crowded Market)

How we 25X'd email revenue in the competitive supplement space

The Numbers You Care About

Starting Point: $4K monthly

Peak Performance: $103K monthly

Total Generated: $1.14M+

List Growth: 35K → 59K subscribers

Attribution: Consistently 34.96%

Read Full Case Study

Before

$4,385/month

24 months with MAILERPROFIT

After

$103,369/month

Health and Wellness Products

Upgraded Formulas: From $4K to $103K Monthly (In a Crowded Market)

How we 25X'd email revenue in the competitive supplement space

The Quick Stats

Starting Point: $4K monthly

Peak Performance: $103K monthly

Total Generated: $1.14M+

List Growth: 35K → 59K subscribers

Attribution: Consistently 34.96%

Timeline: 24 months

The Real Story

This isn't about quick wins. It's about building a sustainable revenue engine in a crowded market that:

Converts cold traffic consistently

Maintains high customer value

Scales predictably

Actually improves over time

Quarter-by-Quarter Growth

2023:

Q1: $149K ($49K avg)

Q2: $259K ($86K avg)

Q3: $230K ($76K avg)

Q4: $302K ($100K avg)

2024:

Q1: $253K ($84K avg)

Q2: $208K ($82K avg)

Q3: $209K ($69K avg)

Q4: $270K ($90K avg)

How We Did It

1. Campaign Innovation

Best Performers:

Pre-launch VIP: $25,810

Email 3 VIPs: $7,191

"20s Energy": $7,345

"Insomnia": $7,605

2. Product Category Winners

Health & Wellness:

Average Revenue: $3.5-5K per campaign

Best Angles: Sleep, Energy, Weight Management

Consistent Performers

Mineral Supplements:

Average Revenue: $2.5-4K per campaign

Best Angles: Magnesium, Calcium, Zinc

Strong repeat purchases

3. Flow Architecture

Top Performers:

Abandoned Checkout: $9,471 peak monthly

Newsletter Sign-Up: $4,908 peak monthly

Browse Abandonment: $3,500 monthly average

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 57.85%

Click Rates: 1.76%

Conversion Rate: 0.05%

Revenue per Recipient: $0.12

2. Revenue Split

Current Distribution:

Flows: 26%

Campaigns: 74%

SMS: Peak of $52K monthly

What Actually Worked

1. Direct Response in Supplements

How we stood out:

Educational content that sells

Strong offer positioning

Clear value propositions

Campaign-specific landing pages

2. Technical Excellence

Maintained high deliverability

Low spam rates (<0.05%)

Strong automation performance

Consistent testing framework

3. Category Domination

Best Angles:

Sleep Solutions: $5K+ average

Energy Products: $4.5K+ average

Mineral Supplements: $4K+ average

Best Performing Elements

Campaign Types

Educational Series: $3K+ average

Direct Offers: $4K+ average

VIP Promotions: $7K+ average

Product Launches: $5K+ average

Testing Winners

Plain text beat designed emails often

Morning sends (consistently better)

Educational + offer combo

Product-specific landing pages

The Truth About Supplement Email

Most brands fail because they:

Copy competitor angles

Don't test enough offers

Miss educational opportunities

Use generic product pages

What This Means For Supplement Brands

If you're doing $100K+ monthly, you're probably:

Missing angle opportunities

Under-mailing your list

Not testing enough offers

Leaving SMS money on the table

Reality Check: Ask Yourself

Do your campaigns average $4K+?

Is your SMS making $50K+ monthly?

Are you testing new angles weekly?

Do you have category-specific flows?

Want to dominate your supplement category like Upgraded Formulas?

Apply For Your Free Audit

Well of Life: $2.74M+ and 273K Subscribers in 9 Months

How we 4X'd their list size while maintaining 61% open rates

The Numbers You Care About

Starting Monthly Revenue: $79K

Peak Monthly Revenue: $273K

Total Generated: $2.74M+

List Growth: 65K → 273K subscribers

SMS Growth: $45K → $75K monthly

Attribution: 15% → 67.5%

Read Full Case Study

Before

$79,510/month

9 months with MAILERPROFIT

After

$273,871/month

Health and Wellness Products

Well of Life: $2.74M+ and 273K Subscribers in 9 Months

How we 4X'd their list size while maintaining 61% open rates

The Numbers That Matter

Starting Monthly Revenue: $79K

Peak Monthly Revenue: $273K

Total Generated: $2.74M+

List Growth: 65K → 273K subscribers

SMS Growth: $45K → $75K monthly

Attribution: 15% → 67.5%

The Real Story

This isn't just about list growth. It's about scaling revenue while:

Maintaining 61% open rates

Keeping spam rates under 0.05%

Actually improving engagement

Building predictable revenue

Month-by-Month Growth

Q1-Q3: Foundation Building

Established baseline ($80K monthly)

Achieved 6% revenue contribution

Crossed $500K monthly revenue

Hit first $900K+ month

Q4: Explosive Growth

First $1M+ month

Stabilized at $800K+ monthly

SMS exceeded $50K monthly

Maintained 13-15% revenue contribution

How We Did It

1. Campaign Innovation

Top Performers:

ParaPurify Campaign: $25K+

Seasonal Promotions: $20K+ average

Product Launches: $15K+ average

Flash Sales: $10K+ average

2. Flow Architecture

Revenue Machines:

FTM Checkout: 4-5% conversion rate

Newsletter Sign-up: $3+ per recipient

Winback Flow: $105K peak monthly

3. The 50/50 Strategy

Mixed approach:

Plain text for direct response

Designed emails for brand building Result: 45%+ open rates at scale

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 45.95%

Click Rate: 2.79%

Conversion Rate: 0.03%

Revenue per Recipient: $0.03-0.06

2. SMS Performance

Growth Story:

Starting: Minimal SMS revenue

Current: $75K monthly

Platform Split:

Klaviyo SMS: $58,987

Postscript: $16,491

What Actually Worked

1. Direct Response Principles

Tested offers aggressively

Created campaign-specific landing pages

Built urgency without burning trust

Mixed education with sales

2. Technical Excellence

Maintained deliverability while scaling

Advanced segmentation

Strong testing framework

Cross-channel integration

3. Revenue Strategy

Current Split:

Flows: 60%

Campaigns: 40%

SMS: $75K monthly

Best Performing Elements

Campaign Types

Educational Content: $15K+ average

Direct Offers: $20K+ average

Product Launches: $25K+ average

SMS Promotions: $10K+ average

Testing Winners

Plain text often beat designed

Morning sends outperformed

Product-specific pages converted better

Educational + offer combo crushed

The Truth About List Growth

Most brands fail because they:

Sacrifice quality for quantity

Don't segment properly

Miss engagement opportunities

Ignore deliverability signals

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Site Abandonment

Post-Purchase:

Welcome Series

Cross-sell Flows

Winback Sequences

Critical Success Factors

1. Flow Revenue Stability

Consistent 60% contribution

Reliable baseline revenue

Strong automation performance

2. Campaign Innovation

Successful angle development

Strong seasonal performance

Effective product launches

3. Technical Excellence

Strong deliverability (45%+ open rates)

Low spam rates (<0.08%)

Effective platform integration

What This Means For You

If you're doing $100K+ monthly, you're probably:

Under-mailing your list

Missing flow revenue

Not testing enough offers

Leaving flow money on the table

Reality Check: Ask Yourself

Are your flows making 60%+ of revenue?

Is your SMS hitting $50K+ monthly?

Do you maintain 45%+ open rates?

Are you testing weekly?

Want to turn your supplement brand's email list into a real revenue channel?

Apply For Your Free Audit

GTM Brands: $2.45M+ Through Email While Scaling SMS from $4K to $125K Monthly

How we built a multi-channel revenue machine in 8 months

The Numbers You Care About

Starting Point: $155K monthly

Peak Revenue: $329K monthly

Total Generated: $2.45M+

SMS Growth: $4.6K → $125K monthly

List Growth: 1.6M → 2.5M subscribers

Read Full Case Study

Before

$155,225/month

8 months with MAILERPROFIT

After

$329,359/month

Health and Wellness Products

GTM Brands: $2.45M+ Through Email While Scaling SMS from $4K to $125K Monthly

How we built a multi-channel revenue machine in 8 months

The Quick Numbers

Starting Point: $155K monthly

Peak Revenue: $329K monthly

Total Generated: $2.45M+

SMS Growth: $4.6K → $125K monthly

List Growth: 1.6M → 2.5M subscribers

Timeline: 8 months

The Growth Story

Month-by-Month:

January: $305K (7.6% attribution)

February: $329K (campaigns: $218K)

March-June: Consistent $230K+

July-August: Stabilized at $290K+

How We Did It

1. Campaign Innovation

Best Performers:

Prime Day Sale: $20K

Credit Offer Series: $75K+ total

Valentine's Promotions: $15K+

Flash Sales: $12K+ average

2. Product Category Winners

Revenue Machines:

Checkout Flow: $500K+ total

Newsletter Sign-Up: $300K+ total

Browse Abandonment: Consistent $10K+ monthly

3. SMS Revolution

Growth Story:

Started: $4.6K monthly

Peaked: $125K monthly

Current: Consistently $100K+

Integration: Cross-channel campaigns

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 42% → 54%

Click Rates: 0.2% → 1.5%

Revenue per Recipient: $0.10 → $0.25

List Size: 2.5M active subscribers

2. SMS Performance

Key Metrics:

Conversion Rate: 2.1%

Click Rate: 12%

ROI: 15X average

Growth: 30X in 8 months

The Multi-Channel Secret

1. Channel Synergy

How we made it work:

Coordinated email + SMS timing

Channel-specific offers

Integrated messaging

Cross-channel retargeting

2. SMS Success Factors

Key elements:

Timing optimization

Offer specificity

List segmentation

Frequency testing

3. Campaign Strategy

Winning approach:

Flash sales through SMS

Email for education

Combined for launches

Channel-specific testing

What Actually Worked

1. Direct Response Principles

Tested offers relentlessly

Created campaign-specific landing pages

Built urgency without burning trust

Mixed channels for bigger wins

2. Technical Excellence

Maintained deliverability at scale

Advanced segmentation

Strong testing framework

Cross-channel integration

3. Revenue Strategy

Current Split:

Email Flows: 46%

Email Campaigns: 54%

SMS: $125K additional monthly

Best Performing Elements

Campaign Types

Flash Sales: $15K+ average

Product Launches: $20K+ average

Bundle Offers: $25K+ average

SMS Promotions: $10K+ average

Testing Winners

Plain text beat designed emails often

SMS timing crucial (2-5 PM best)

Product-specific pages won

Cross-channel campaigns crushed

The Truth About Multi-Channel

Most brands fail because they:

Treat channels separately

Don't test enough offers

Miss timing opportunities

Ignore cross-channel data

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Welcome Series

Post-Purchase:

Cross-sell Flows

Winback Sequences

VIP Nurture

What This Means For You

If you're doing $200K+ monthly:

Your SMS should be at $100K+

Email should be 30%+ of revenue

Flows should be 40%+ of email revenue

Cross-channel campaigns should be standard

Reality Check: Ask Yourself

Is your SMS making $100K+ monthly?

Are your flows making 40%+ of revenue?

Do you have cross-channel campaigns?

Are you testing weekly?

Want to build a multi-channel revenue machine like GTM?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

Juvenon: 18% to 31.5% Attribution in 60 Days ($1.5M+ Revenue)

How we nearly doubled email attribution while generating $1.5M+ in just 3 months

The Numbers You Care About

Starting Attribution: 18%

Peak Attribution: 31.5%

Total Generated: $1.5M+

List Growth: 39K → 67K subscribers

Best Month: $564K

Read Full Case Study

Before

$301,385/month

3 months with MAILERPROFIT

After

$473,369/month

Health and Wellness Products

Juvenon: 18% to 31.5% Attribution in 60 Days ($1.5M+ Revenue)

How we nearly doubled email attribution while generating $1.5M+ in just 3 months

The Quick Stats

Starting Attribution: 18%

Peak Attribution: 31.5%

Total Generated: $1.5M+

Timeline: 3 months

List Growth: 39K → 67K subscribers

Best Month: $564K

Month-by-Month Growth

Month 1:

Revenue: $301K

Attribution: 18%

Prime Sale: $20K from single email

Foundation built

Month 2:

Revenue: $564K

Attribution: 30.5%

Bloodflow campaign: $23K single email

Systems optimized

Month 3:

Revenue: $473K

Attribution: 31.5%

Labor Day: $16K per campaign

Consistent performance

How We Did It

1. Campaign Innovation

Best Performers:

Bloodflow Campaign: $23K

Prime Sale: $20K

Labor Day Series: $32K total

Flash Sales: $15K+ average

2. Flow Architecture

Revenue Machines:

Abandoned Checkout: $500K+ total

Welcome Series: $200K+ total

Customer Winback: Consistent performer

3. The 50/50 Strategy

Mixed approach:

Plain text for direct response

Designed emails for brand building Result: 42% open rates while scaling

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 34% → 42%

Click Rates: 0.68% → 0.74%

Revenue per Recipient: $0.08

Strong deliverability

2. List Performance

Growth Story:

Started: 39K subscribers

Current: 67K subscribers

Monthly Growth: Peak of 67K in August

Quality maintained while scaling

What Actually Worked

1. Direct Response Principles

Tested offers aggressively

Created campaign-specific landing pages

Built urgency without burning trust

Mixed education with sales

2. Technical Excellence

Improved deliverability

Advanced segmentation

Strong testing framework

Data-driven optimization

3. Attribution Strategy

Campaign optimization

Flow refinement

Offer testing

Landing page optimization

Best Performing Elements

Campaign Types

Health Education: $15K+ average

Direct Offers: $20K+ average

Product Launches: $23K+ average

Seasonal Promotions: $16K+ average

Testing Winners

Plain text often beat designed

Morning sends outperformed

Product-specific pages won

Educational content converted

The Truth About Attribution

Most brands fail because they:

Don't mail frequently enough

Miss flow opportunities

Use generic product pages

Ignore testing data

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Welcome Series

Post-Purchase:

Cross-sell Flows

Winback Sequences

VIP Nurture

Quick Wins That Worked

1. Campaign Optimization

Tested new angles weekly

Created dedicated landing pages

Split tested everything

Optimized send times

2. Flow Enhancement

Improved triggers

Enhanced content

Tested offers

Optimized timing

3. Technical Improvements

Fixed deliverability

Enhanced segmentation

Improved tracking

Better automation

What This Means For You

If you're under 25% attribution:

Your flows aren't optimized

You're not mailing enough

Your landing pages are generic

You're missing test opportunities

Reality Check: Ask Yourself

Is your attribution above 25%?

Can single emails hit $20K+?

Are you testing weekly?

Do you have dedicated landing pages?

Want to double your email attribution in 60 days?

Apply For Your Free Audit

Chelsea Lab: Platform Migration + 44% Revenue Growth in 60 Days

How we migrated from FunnelKit to Klaviyo while increasing revenue

The Numbers You Care About

Starting Revenue: £94K monthly

Current Revenue: £98K monthly

Black Friday Revenue: £39K

First SMS Revenue: £2K+

Attribution: 8.70% → 12.53%

Read Full Case Study

Before

8.7% Attribution

2 months with MAILERPROFIT

After

12.53% Attribution

Health and Wellness Products

Chelsea Lab: Platform Migration + 44% Revenue Growth in 60 Days

How we migrated from FunnelKit to Klaviyo while increasing revenue

The Quick Stats

Starting Revenue: £94K monthly

Current Revenue: £98K monthly

Black Friday Revenue: £39K

First SMS Revenue: £2K+

Attribution: 8.70% → 12.53%

Timeline: 60 days

The Real Challenge

This wasn't just about growth. We had to:

Migrate from FunnelKit to Klaviyo

Keep revenue flowing

Launch SMS from scratch

Hit Black Friday targets

Maintain deliverability

The ReHow We Did Ital Challenge

1. Migration Success

Phase 1: November

Executed seamless platform switch

Maintained 55.1% open rates

Generated £94K first month

Black Friday: £39K revenue

Phase 2: December

Revenue: £98K

Attribution: 12.53%

SMS Launch: £2K+

Bounce rates: 1.09% → 0.51%

2. Technical Innovation

Built from scratch:

Advanced segmentation (30-day engagement window)

Click behavior analysis (365-day lookback)

VIP customer identification

Geographic optimization

3. Flow Architecture

Revenue Machines:

Site Abandonment: £5,468

Checkout Recovery: £12,200

BFCM Special: £13,197

SMS Recovery: £4,305

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: Maintained 55%+

Click Rates: 1.44% → 2.19%

Revenue per Recipient: £0.15 → £0.33

Spam Rate: Down to 0.03%

2. List Performance

Growth Story:

Active Profiles: 96,814

New Monthly: 4,000+

Bounce Rate: 1.09% → 0.51%

Spam Complaints: 0.05% → 0.03%

What Actually Worked

1. Migration Strategy

How we kept revenue flowing:

Staged migration approach

Parallel systems running

Data validation checks

No revenue interruption

2. Technical Excellence

Maintained deliverability

Advanced segmentation

Strong testing framework

Cross-channel integration

3. Revenue Strategy

FRF Revenue: £13,000+

Boxing Day SMS: £2,000+

Segmented Campaigns: £5,475 each

Consistent daily revenue

Testing Program Results

A/B Testing Revealed

Subject Line Impact

Send Time Optimization

Segment Size Sweet Spots

Content Format Winners

Campaign Strategy

Different approaches:

Holiday-specific campaigns

Boxing Day SMS launch

Segmented engagement

Cross-channel synergy

The Truth About Migration

Most brands fail because they:

Rush the transition

Miss data validation

Ignore deliverability

Skip testing phase

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Welcome Series

Post-Purchase:

Cross-sell Flows

Winback Sequences

VIP Nurture

What Made This Work

1. Technical Foundation

Strong domain warming

Proper authentication

List cleaning

Engagement focus

2. Revenue Focus

No interruption

Daily revenue targets

Cross-channel approach

Continuous testing

3. SMS Integration

Careful launch

Targeted offers

Platform synergy

Revenue focus

What This Means For You

If you're considering platform migration:

Revenue can't stop

Tech must be perfect

Systems need backup

Testing is critical

Reality Check: Ask Yourself

Is your tech stack ready?

Can you maintain revenue?

Is your data clean?

Are your flows optimized?

Want a seamless platform migration while growing revenue?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

How we 3X'd revenue and launched a $7K+ monthly SMS channel from scratch

The Numbers You Care About

Starting Point: $31K monthly

Peak Performance: $172K monthly

Growth: 210% in 6 months

SMS Revenue: $0 → $7,282 monthly

List Growth: 10K → 36K subscribers

Read Full Case Study

Before

$33,133/month

6 months with MAILERPROFIT

After

$173,728/month

Health and Wellness Products

Rejuvaknee: How we 3X'd revenue and launched a $7K+ monthly SMS channel from scratch

The Quick Stats

Starting Point: $31K monthly

Peak Performance: $172K monthly

Growth: 210% in 6 months

SMS Revenue: $0 → $7,282 monthly

List Growth: 10K → 36K subscribers

Timeline: 6 months

The Real Story

This wasn't just about growing revenue. We had to:

Fix underperforming flows

Scale from $7,916 monthly campaign revenue

Launch SMS from zero

Build new testing systems

Maintain list health

Month-by-Month Growth

1. The 50/50 Strategy

Testing revealed:

Plain text crushed templates

No images beat images (71% vs 65% click rate)

Revenue: $1,092 vs $234 without images

Afternoon sends won (3 PM sweet spot)

2. Flow Revolution

Before vs After:

Old checkout flow: $1.7K

New optimized flow: $2.5K

3X revenue per recipient

Stronger automation

3. Campaign Innovation

Growth Story:

Started: $7,916 monthly

Current: $24,901 monthly

SMS Added: $7,282 monthly

Total Attribution: Hit peaks of 11.5%

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 42.39% → 47%

Conversion Rate: 0.05%

Revenue per Recipient: $0.13 → $0.16

Flow contribution: 65% of total revenue

2. List Performance

Growth Story:

Started: 10,100 subscribers

Current: 36,159 subscribers

Growth: 258% in 6 months

Spam Complaints: 0.06% → 0.03%

Testing Winners That Scaled

Email Format Tests

Plain Text vs Templates:

Plain text won consistently

Higher engagement

Better deliverability

Stronger conversions

Visual Testing

Images vs No Images:

No images: 71% click rate

With images: 65% click rate

Revenue: $1,092 vs $234

Clearer winner

Timing Optimization

Send Time Testing:

3 PM best performance

Open rates: 51% vs 49%

Click rates: 0.60% vs 0.48%

Consistent results

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Welcome Series

Post-Purchase:

Cross-sell Flows

Winback Sequences

VIP Nurture

The Truth About Migration

Most brands fail because they:

Trust "best practices" blindly

Don't test enough variations

Ignore data signals

Miss timing opportunities

Key Learnings & Wins

1. Flow Optimization

Abandoned checkout consistently best

Welcome series second highest

Custom flows beat templates

Continuous testing works

2. Campaign Strategy

Plain text emails win

Afternoon sends perform

No-image emails convert

Systematic testing pays off

3. Technical Improvements

Fixed deliverability

Reduced spam rate 50%

Maintained engagement

Scaled smoothly

What This Means For You

If you're doing $30K+ monthly:

Your flows should be 65%+ of revenue

SMS should be $7K+ monthly

You should mail more often

Testing should be systematic

Reality Check: Ask Yourself

Have you tested plain text vs designed?

Is your SMS making real money?

Are your flows optimized?

Do you test weekly?

Want to 3X your revenue in 6 months while launching SMS?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

Clean Nutra: 4% to 21% Attribution in 4 Months

How we doubled attribution while fixing major deliverability issues

The Numbers You Care About

Starting Point: $5K monthly

Peak Performance: $27K monthly

Total Generated: $84K+

Attribution: 9.26% → 21.49%

List Growth: 67K → 84K subscribers

Read Full Case Study

Before

$5,689/month

4 months with MAILERPROFIT

After

$27,046/month

Health and Wellness Products

Clean Nutra: 4% to 21% Attribution in 4 Months

How we doubled attribution while fixing major deliverability issues

The Quick Stats

Starting Point: $5K monthly

Peak Performance: $27K monthly

Total Generated: $84K+

Attribution: 9.26% → 21.49%

List Growth: 67K → 84K subscribers

Timeline: 4 months

The Real Challenge

We weren't just growing revenue. We had to:

Fix poor deliverability

Reduce spam complaints (0.15%)

Build testing systems

Create new flows

Maintain list health

Month-by-Month Growth

September:

Revenue: $15,572

Campaign revenue: $8,456

Open rates: 48.2%

First $1,400+ campaign

October:

Revenue: $22,502

82% campaign growth

Better deliverability

Enhanced testing

November/December:

Peak revenue: $25,633

Attribution: 21.49%

"High" sender score

Strong engagement

How We Did It

1. Technical Transformation

Fixed Core Issues:

Reduced spam complaints

Improved sender reputation

Enhanced deliverability

Cleaned engagement data

2. Campaign Innovation

Testing Revealed:

Normal subject lines beat aggressive (75% better)

GIFs showed 20% higher engagement

Reviews increased revenue 36%

Headlines improved revenue 100%+

3. Flow Architecture

Six New Flows:

Welcome Series

Abandoned Checkout

First Purchase

Repeat Customer

Winback Flow

Sunset Flow

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 29% → 53.5%

Click Rates: Up to 1.33%

Revenue per Recipient: $0.05-$0.14

Spam Rate: Down to 0.04%

2. Best Performing Campaigns

Revenue Winners:

Product focus: $1,397 average

Anti-aging angles: $1,286 average

Educational content: $900+ consistent

Holiday promotions: Strong performers

What Actually Worked

1. Deliverability First

How we fixed it:

Authentication setup

List cleaning

Engagement focus

Systematic testing

2. Testing Framework

Test Winners:

Subject line optimization

Design element testing

Content format evaluation

Review implementation

3. Revenue Strategy

Current Split:

Flows: Enhanced automation

Campaigns: Strategic timing

Cross-sell: Improved targeting

VIP: Special treatment

Best Performing Elements

Campaign Types

Product Education: $1K+ average

Direct Offers: $1.2K+ average

Customer Stories: $900+ average

Holiday Promotions: $1.3K+ average

Testing Winners

Plain text often beat designed

Morning sends outperformed

Product-specific pages won

Educational content converted

The Truth About Deliverability

Most brands fail because they:

Ignore spam signals

Skip authentication

Mail dead lists

Miss engagement opportunities

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Welcome Series

Post-Purchase:

Cross-sell Flows

Winback Sequences

VIP Nurture

What Made This Work

1. Technical Excellence

Strong authentication

List cleaning

Engagement focus

Regular monitoring

2. Content Strategy

Mixed content types

Balanced frequency

Strategic timing

Continuous testing

3. Revenue Focus

Flow optimization

Campaign testing

Offer variation

Landing page testing

What This Means For You

If you're having deliverability issues:

Your tech needs audit

Your list needs cleaning

Your flows need optimization

Your testing needs system

Reality Check: Ask Yourself

Is your sender score "High"?

Are opens above 45%?

Is spam below 0.05%?

Are you testing weekly?

Want to double your attribution while fixing deliverability?

Apply For Your Free Audit

A&D Performance: From 41% attribution to 65% Attribution

How we turned a supplement brand's dead email list into a 65% attribution powerhouse

The Numbers You Care About

Starting Point: Minimal email revenue

Month 1: $118K (41% attribution)

Month 2: $113K (65% attribution)

Total Generated: $231K+

List Growth: 20K → 26K subscribers

Read Full Case Study

Before

41% Attribution

2 months with MAILERPROFIT

After

65% Attribution

Health and Wellness Products

How we turned a supplement brand's dead email list into a 65% attribution powerhouse

The Quick Stats

Starting Point: Minimal email revenue

Month 1: $118K (41% attribution)

Month 2: $113K (65% attribution)

Total Generated: $231K+

List Growth: 20K → 26K subscribers

Timeline: 60 days

The Real Story

We didn't just grow revenue. We:

Built a revenue engine from scratch

Scaled to 65% attribution

Maintained high open rates

Created predictable systems

Added 6,075 subscribers in December alone

How We Did It

1. Campaign Innovation

Best Performers:

Magnesium Campaign: $7,131

Christmas Sale: $10,352

Educational Series: Consistent $3K+

Product Launches: $5K+ average

2. Flow Architecture

Performance Metrics:

Abandoned Cart: 3.15% conversion

Newsletter Sign-Up: 4.33% conversion

Welcome Series: Strong performer

Cross-sell Flows: Consistent revenue

3. The 50/50 Strategy

Mixed approach:

Plain text for direct response

Designed emails for brand building Result: 44% open rates consistently

The Technical Side

1. Email Performance

Campaign Metrics:

Open Rates: 42.59% → 44%

Click Rates: 1.5% → 1.45%

Revenue per Recipient: $0.15

Strong deliverability

2. List Performance

Growth Story:

Started: 20K subscribers

Current: 26K subscribers

Monthly Growth: 6,075 peak

Quality maintained while scaling

What Actually Worked

1. Direct Response Principles

Tested offers aggressively

Created campaign-specific landing pages

Built urgency without burning trust

Mixed education with sales

2. Technical Excellence

Maintained deliverability

Advanced segmentation

Strong testing framework

Data-driven optimization

3. Revenue Strategy

Flows: Driving consistent revenue

Campaigns: High-impact promotions

Cross-sell: Automated sequences

VIP: Special treatment

Best Performing Elements

Campaign Types

Educational Series: $3K+ average

Direct Offers: $7K+ average

Product Launches: $5K+ average

Seasonal Promotions: $10K+ average

Testing Winners

Plain text often beat designed

Morning sends outperformed

Product-specific pages won

Educational content converted

The Truth About Fast Growth

Most brands fail because they:

Don't mail frequently enough

Miss flow opportunities

Use generic product pages

Ignore testing data

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Welcome Series

Post-Purchase:

Cross-sell Flows

Winback Sequences

VIP Nurture

What Made This Work

1. Technical Foundation

Strong deliverability focus

List cleaning and maintenance

Engagement prioritization

Regular optimization

2. Content Strategy

Mixed content types

Balanced frequency

Strategic timing

Continuous testing

3. Revenue Focus

Flow optimization

Campaign testing

Offer variation

Landing page testing

What This Means For You

If you're starting from scratch:

Your flows need structure

Your campaigns need system

Your testing needs framework

Your strategy needs focus

Reality Check: Ask Yourself

Can you hit 65% attribution?

Are your flows converting 3%+?

Can single campaigns hit $10K+?

Are you testing weekly?

Want to hit 65% attribution in 60 days?

Apply For Your Free Audit

Before MAILERPROFIT

After MAILERPROFIT

QuietLabs: 600% SMS Growth + Attribution Doubled in 60 Days

How we scaled SMS by 600% while doubling email attribution

The Numbers You Care About

Starting Point: 0.6% attribution

Current Attribution: 1.6%

SMS Growth: $909 → $7,535 monthly

Total Revenue: $65K+

List Growth: 37K → 59K subscribers

Read Full Case Study

Before

$11,742/month

2 months with MAILERPROFIT

After

$98,491/month

Health and Wellness Products

QuietLabs: 600% SMS Growth + Attribution Doubled in 60 Days

How we scaled SMS by 600% while doubling email attribution

The Quick Stats

Starting Point: 0.6% attribution

Current Attribution: 1.6%

SMS Growth: $909 → $7,535 monthly

Total Revenue: $65K+

List Growth: 37K → 59K subscribers

Timeline: 60 days

The Real Story

We didn't just grow revenue. We:

Scaled SMS by 600%

Doubled email attribution

Added 25K subscribers

Fixed campaign-to-flow ratio

Built predictable systems

Month-by-Month Growth

November:

Total Revenue: $29,676

Campaign Revenue: $11,831

Flow Revenue: $17,845

SMS Revenue: $909

December:

Total Revenue: $36,247

Campaign Revenue: $13,883

Flow Revenue: $22,364

SMS Revenue: $7,535

How We Did It

1. Campaign Innovation

Fixed the Ratio:

Started: 10:90 campaigns to flows

Current: 40:60 split

Result: More predictable revenue

Better overall performance

2. Flow Architecture

Revenue Machines:

Flow revenue up 70%

Enhanced automation

Better segmentation

Improved triggers

3. SMS Strategy

How we hit $7.5K:

Timed promotions

Cross-channel coordination

Strategic segmentation

Offer testing

Best Performing Elements

Campaign Types

SMS Flash Sales: $2K+ average

Email Launches: $3K+ average

Cross-Channel Promos: $5K+ average

Educational Series: Consistent performer

Testing Winners

Plain text often beat designed

SMS timing crucial

Product-specific pages won

Cross-channel campaigns crushed

The Truth About SMS Growth

Most brands fail because they:

Treat SMS separately from email

Don't test enough offers

Miss timing opportunities

Ignore cross-channel data

Flow Architecture That Converts

Pre-Purchase:

Browse Abandonment

Cart Recovery

Welcome Series

Post-Purchase:

Cross-sell Flows

Winback Sequences

VIP Nurture

What Made This Work

1. Technical Foundation

Strong deliverability focus

List cleaning and maintenance

SMS compliance built-in

Regular optimization

2. Content Strategy

Mixed content types

Balanced frequency

Strategic timing

Continuous testing

3. Revenue Focus

Coordinated timing

Complementary offers

Unified messaging

Cross-promotion

What This Means For You

If you're starting SMS:

Your email needs to be solid first

Your segments need to be clean

Your offers need testing

Your timing needs optimization

Reality Check: Ask Yourself

Can your SMS hit $7K+ monthly?

Is your email converting?

Are your channels integrated?

Are you testing weekly?

Want to scale SMS by 600% while doubling attribution?

Apply For Your Free Audit

If that’s not enough to make you
see we’re the #1 Email Marketing
Agency in the entire world

Here’s a bit more proof

“Our email marketing has improved dramatically since we started with Mailer Profit”

Our email marketing has improved dramatically since we started with Mailer Profit. We went from 3% to 12% Klaviyo attribution, and last month we generated nearly $200k from campaigns—something we never thought possible before. Their team is fantastic to work with and always available.

CO Founder - Cupids Fragances

“Mailer Profit is the only Agency I have ever Enjoyed working with”

Mailer profit is the only agency I have ever enjoyed working with & I recommend them a lot of fellow executives who are also skeptical about working with agencies for revenue driving activities. Our email marketing is consistently above 25% of our DTC revenue. They work fast, have a team of smart & motivated individuals, which I respect.

Wouter Akika - Founder of My Derma Dream

“The team's professionalism and responsiveness have been remarkable.”

The team's professionalism and responsiveness have been remarkable. They consistently provide insightful analytics and are always ready to optimize and adjust strategies to ensure the best outcomes. Their creative approach, coupled with data-driven decisions, has significantly boosted our email marketing ROI.

Hassan - Funder of Holy Gels

“They have been one of the best decisions we've ever made as a company.”

Mailer Profits is one of our longest standing partnerships. They have been one of the best decisions we've ever made as a company. They're communications, turn around times and marketing management is second to none. With a deep understanding and care for our brand needs, consistency and attention detail, they're commitment to helping us grow has been incredible.

ZEESHAN AZIZ - Founder of Upgraded Formulas

“Working with them has truly elevated our email marketing game, driving results beyond our expectations.”

Mailer Proift has been nothing short of phenomenal to work with. From day one, they seamlessly integrated into our team, becoming an invaluable extension of our efforts. Their attention to detail is unparalleled, ensuring every campaign is executed flawlessly. They're incredibly responsive always available to address our needs, and pivot when necessary. Working with them has truly elevated our email marketing game, driving results beyond our expectations. If you're looking for an agency that genuinely cares about your success and delivers outstanding service, look no further.

CHRISTIAN - Founder of Prepared Hero

“If you're looking for an agency that really cares and delivers great results, they're the one.”

Mailer Profit has been fantastic to work with. They quickly became part of our team and paid close attention to every detail. Our email-driven revenue > jumped by 50% since we started with them. If you're looking for an agency that really cares and delivers great results, they're the one.

AUSTIN DEAN - Founder of Pup Labs

"The team at Mailerprofit is light-years ahead of the competition, consistently delivering impressive results."

Mailerprofit is an exceptionally skilled agency full of extremely talented copywriters, thinkers and entrepreneurs. Their expertise in copywriting is unparalleled. The team at Mailerprofit is light-years ahead of the competition, consistently delivering impressive results. I’ve reviewed the copy produced by Mailerprofit numerous times, and it never fails to impress. But the agency offers more than just outstanding copywriting. Mailerprofit excels in customer and lead acquisition, understanding precisely how to engage prospects, convert them into loyal customers, and maximize their lifetime value within the ecosystems they create. Whether you' want to work with Mailerprofit or consulting from Zarak, it's a surefire bet to deliver a strong ROI.

Stefan Gerogi - Billion Dollar Copywriter & Founder of Get Thin MD

“They're so crack shot and fast at what they do. Accurate, innovative, creative and productive.”

When our previous email company suddenly bailed on us, Mailer Profit stepped up and quickly eclipsed what they were doing, dramatically improving our email marketing performance. They consistently bring in major revenue with their innovative email campaigns. They're so crack shot and fast at what they do. Accurate, innovative, creative and productive. I know they are very selective with the companies they choose, so if you have the vision to expand and scale, they're the perfect partner. I think they're just going to get better and better in the future.